User-generated content (UGC) describes any form of content which was created by consumers and then made publicly available to others. It’s become an increasing popular method of communicating with those who use a certain product, and comes with a number of compelling benefits.
Communication is a two-way street, and UGC allows your customers to communicate with you as well as letting you communicate with them. Thanks to the likes and shares which characterise modern social media platforms, today’s consumers are able like never before to influence large groups with their opinions. This is particularly true for the latest generation, who often view giving feedback as something which is expected.
You Can Make it Easy
People love to create content for your business, they just don’t know it yet! Luckily, if you’ve got a physical premises you can ask them to share visual content while they’re there. You might have noticed that theme parks and other large attractions have started fixing social media style frames in which people can pose for a picture. It’s a fun idea, and they’ll come with their own hashtag to make sure that the picture links back to your business. If you give out any leaflets or advertising cards, consider using Z folding cards. These have multiple smaller pages, so you can fit a QR code which links to your website.
You Encourage Repeat Visits
If you’re asking people to create visual content, then it’s a nice idea to encourage their competitive spirit. Creating a poll in which other users vote on the best image will get more people than ever involved, and it means that people will keep coming back to your site to see if they’ve won – something that Google will love you for. Since these images are easy to share, people will do so in an effort to get their friends to vote for them. Everybody wins.
You Stay Relevant
Taking a photograph and sharing it takes less than a minute. That means that you can incorporate your marketing efforts with current events – or prompt your customers to do so. If people have liked you on Facebook and followed you on Twitter, then you have a 24/7 UGC content team. Tying your product into the latest trends and events makes you seem on the ball, and helps you stand out from competitors.