Fast food chain McDonald’s teamed up with the Met Office to bring Spring’s unpredictable weather to life through a digital outdoor campaign.
Using real-time Met Office data, weather icons representing live temperatures and five-day forecasts are appearing on giant screens across the country.
The traditional weather iconshave been replaced with eight different menu items, including an unwrapped burger to represent the sun and an upturned box of fries to signify rain.
The campaign created by Leo Burnett London and produced by Grand Visual also features “falling” chicken nuggets, a McFlurry and a steaming hot drink.
These tasty forecasts are just one example of how print and digital methods are being combined by keeping the concept of billboards but exchanging conventional printed material for digital screens.
Hannah Pain, Senior Brand Manager at McDonald’s, said: “We are very excited to be using some of our most loved products to join in the very topical spring weather conversation.”
Ben Newman, Creative at Leo Burnett Londo nadded: “Don’t trust the weatherman. This month, McDonald’s has got you covered.”
This is just one campaign that the team here at Alpha Card spotted this month and wanted to share with you. Don’t forget to check back in June to hear our thoughts about another one.
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