6 Tips for a Successful Business Card Design

Alpha Card 14-07-2017

Given its small size but easy portability, a business card should convey your company's overall image without showing excessive and overwhelming details. That can be a tricky balance to strike; can you really achieve so much with something that should fit into a pocket? Yes, you can - and following these pieces of advice can take you a long way towards doing so.

Research to prevent a "me too" design

Imagine the humiliation of distributing cards in what you think looks like an awesome design, only for you to realise that one of your major competitors is using something very similar. Now you've basically left your company looking like a copycat. Avoid this situation arising by, as Lifehack hints, researching competing business cards before you decide what design your firm's own card will have.

Be selective with what you put on the card

Entrepreneur urges an ethos of simplicity for your card's design. However, while you should avoid cramming an excessive amount of information on that card, it should still show essential details. Those would include your name and title, plus the company's name, address, phone number, and website and email addresses. Also, show them in a typeface that can be easily read.

Be clever with depicting the logo

Your logo should be the design's basis; many other elements of that design can stem from the logo. Therefore, you shouldn't skimp on making that logo big; you can, over time, encourage easier recognition of it. If the logo comprises or includes your company's name, then resist adding that name in mere text. Drawing more attention to the logo can help strengthen the brand connection.

Include a consistently-marketed hashtag

On an array of social media sites, including Facebook, Twitter, and Instagram, hashtags are great for promoting a particular message with which many users can heavily engage. However, on your card design, include just one hashtag for use across all of the above-mentioned social media channels. This will simplify matters and make that hashtag easier for people to remember.

Resist using clever technology if it isn't genuinely needed

Making clever use of technology with your design could ultimately be pointless if your target audience can't, or is unlikely to, utilise that technology. So, putting QR codes on a card might make sense for a web design agency, the clients of which could be very tech-savvy. However, a florist could benefit little from following this strategy, which might instead - ahem - wilt, not blossom.

Make the card like a mini brochure

These days, you can easily order cards featuring components capable of folding over multiple times. As potential customers do the unfolding, the card can start looking much closer to a mini brochure than a simple card. Better still, by ordering a business card magnet from our team at Alpha Card, you could look forward to a card that can be stuck on metal surfaces. Can you imagine the rich promotional potential of a card that can be attached to a wide range of those surfaces?

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