Why print marketing will thrive in 2016

22-01-2016

We recently suggested that your New Year's Resolution for 2016 should be embarking on a range of print marketing campaigns with assistance from Alpha Card - but you could still be hesitant. We can imagine the questions you might want to fire our way: "Isn't print marketing dead? Shouldn't I put my money towards online marketing instead?" Don't fret - here are several reasons why print marketing is not only alive and well, but set to thrive during 2016.

 

We bet you never knew this about print marketing...

 

In an age where it seems everyone and their dog - well, okay, not literally the dog - owns an easy-to-use, Internet-ready smartphone, is there even still room for print marketing? To which we would reply: Of course! In fact, the comprehensive corporate help website AllBusiness has posted a number of eye-opening statistics about print marketing in the modern age, including that:

 

56% of consumers trust print marketing more than any other form of advertising;

 

7 out of 10 Americans report finding direct mail advertising more personal than online advertising;

 

Over three in four small businesses combine print and online marketing - and this strategy tends to result in the best return on investment and most favourable response rates.

 

We recently suggested that your New Year's Resolution for 2016 should be embarking on a range of print marketing campaigns with assistance from Alpha Card - but you could still be hesitant. We can imagine the questions you might want to fire our way: "Isn't print marketing dead? Shouldn't I put my money towards online marketing instead?" Don't fret - here are several reasons why print marketing is not only alive and well, but set to thrive during 2016.

 

We bet you never knew this about print marketing...

 

In an age where it seems everyone and their dog - well, okay, not literally the dog - owns an easy-to-use, Internet-ready smartphone, is there even still room for print marketing? To which we would reply: Of course! In fact, the comprehensive corporate help website AllBusiness has posted a number of eye-opening statistics about print marketing in the modern age, including that:

 

56% of consumers trust print marketing more than any other form of advertising;

 

7 out of 10 Americans report finding direct mail advertising more personal than online advertising;

 

Over three in four small businesses combine print and online marketing - and this strategy tends to result in the best return on investment and most favourable response rates.

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