When it comes to promoting your small business online, you may think that you have to do nothing more than post the odd tweet and build a site. Unfortunately, though, marketing is not that simple – there is a wide range of techniques that you should use simultaneously to make the maximum impact and stand out in a crowded and competitive sphere.
Content is one of those techniques, so today we're delving deeper into content marketing with some questions that you should ask before you publish your next blog post.
Have you proof-read your content?
Make sure that you proofread your content before you hit publish. Posting content that is littered with spelling mistakes and grammatical errors can be costly, as it can make your business appear unprofessional. Take your time and ask a member of the team to cast their eye over your work, or consider downloading a grammar and spelling tool like Grammarly.
Does your blog post have a call to action?
Calls to action are important – without them, your visitors will get to the end of your latest blog post and do nothing. Whether you get them to sign up to your mailing list, apply for a free trial of one of your products, or sign up for your new service, make sure you create an attractive call to action banner that works.
Can you make it more engaging?
You can make your content marketing more engaging by adding images, videos and GIFs. In fact, doing so can improve the shareability of your blog posts and get you more likes, tweets and comments. Video can be especially effective, with new research from Eyeview Digital suggesting that adding a video to your landing page can increase conversions by 86%.
Have you linked back to sources?
If you refer to research or list statistics in your content, make sure you’re accountable by linking back to your sources. It doesn’t take long to add a hyperlink, and it can be a valuable way to boost your SEO. Linking out to authoritative websites shows Google and visitors that you care about providing value and transparency, and it also increases your chances of receiving a link back or a social media mention from high-quality, authoritative brands.
Think about offline marketing techniques, too
Although content marketing is one of the most powerful ways to promote your business online, it’s not the only option that you should consider. Offline marketing materials, like our folding business cards, can be used to help you stand out at events, exhibitions and during other marketing opportunities. Just read our digital vs print face off article to see why offline marketing techniques like print still have a place in today’s digital-focused world.
If you’re interested in finding out about the cards and printed marketing materials that we offer on our website, don’t hesitate to get in touch with the Alpha Cards team today on (0)843 210 0026. A member of the team will get back to you as soon as they can.