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Kate Shropshall 31-03-2020
Taking care of your mental health is just as important as taking care of your physical health during this period of isolation. It is so easy to fall out of your normal habits when your normal routine stops. The trick...
Kate Shropshall 20-03-2020
We had to share these amazing stories of how people are helping others get through the Coronavirus outbreak. From small businesses to larger corporations, people are pulling together to look after each other, using their...
Kate Shropshall 04-03-2020
Festivals, tradeshows, conferences, open days and gigs, are all events that can use print marketing to not only promote their business but also boost your sales during an event.
‘I had the pleasure of working...
Kate Shropshall 12-02-2020
We spotted a fantastic, unique campaign this month that incorporated, print marketing, 3D print, billboards, model making and YouTube influencers. Nestlé owned KitKat teamed up with Wunderman Thompson Agency in London and the oldest UK model manufacturers,...
Kate Shropshall 28-01-2020
Print is not dead, traditional marketing and digital marketing strategies now co-exist. In fact with the increasing amount of digital marketing channels and companies spending more and more money on their digital marketing strategies, print...
Alpha Card 23-05-2019
Fast food chain McDonald’s teamed up with the Met Office to bring Spring’s unpredictable weather to life through a digital outdoor campaign.
Using real-time Met Office data, weather icons representing live temperatures and five-day forecasts are appearing...
Alpha Card 15-05-2019
As part of mental health awareness month we wanted to do our part in raising awareness of how you could help anyone that may be struggling with their mental health.
Mental Health has become such...
Alpha Card 22-04-2019
Did you know that Alpha Card prints every one of its products on FSC certified paper?
That’s right, we are committed to reducing our impact on the environment and only use recycled materials from forests...
Alpha Card 12-04-2019
The Guardian is promoting its daily news podcast, Today in Focus, with an unusual marketing campaign urging viewers notto read its ads.
On the 8thApril, the paper began circulating the ads which state “Don’t read this...
Alpha Card 26-03-2019
Why the re-brand?
A logo is the most recognisable feature of a company. Your branding will not make sales directly but it can ensure that you are identifiable and memorable and in today’s ever-growing world...
Benjamin Wells Kerenza 18-03-2019
To celebrate International Women’s Day 2019, crisp brand, Stacy’s Pita Chips, temporarily re-designed its packaging with the help of a group of all female artists.
The US based company unveiled a range of beautifully designed...
Benjamin Wells Kerenza 13-03-2019
Alpha Card is excited to announce it will be exhibiting at this year’s B2B Marketing Expo, taking place at ExCeL London, on the 27thand 28thMarch 2019.
As Europe’s leading B2B marketing event consisting of over...
Alpha Card 25-02-2019
High street footwear and accessories retailer, Dune London, has launched its Spring/Summer 2019 collection with its “Clothes Are Overrated” campaign.
Created by agency Mother, the three different versions of the ad aim to go back...
Alpha Card 14-02-2019
Despite advances in technology, the majority of consumers will be sending a love letter instead of a love text this Valentine’s Day, according to new research by Alpha Card.
The research, which surveyed 1,000 consumers between the...
Alpha Card 28-01-2019
Alpha Card has continued to expand its global operation with the appointment of two new team members.
Tom Whitfield re-joined the UK Team as Alpha Card’s Finance Director, following 4 years’ of experience at a leading healthcare technology business, having...
Alpha Card 28-01-2019
We’ve once again had the pleasure of working with Tanya Bardo Boutique, producing a z-fold card to accompany her products upon purchase. A stylish cover makes the card eye-catching, whilst the insert of the card...
Alpha Card 28-01-2019
HSBC has released a new iteration of its “Together We Thrive” campaign which first launched a year ago, ahead of Britain’s departure from the European Union.
Like before, the new ad continues toportray an important...
Alpha Card 28-12-2018
Every Christmas, we are bombarded with festive ads from all of the major retailers around the country – with supermarkets being some of the worst offenders.
In the run-up to Christmas this year, one supermarket in particular has taken a...
Alpha Card 28-11-2018
Earlier this month, South Korean tech mogul Samsung launched a simple yet innovative campaign to promote its new Upgrade Programme.
The ad shows an empty hand “clutching” a non-existent phone on a plain black background, inviting potential customers to imagine...
Alpha Card 19-11-2018
Water is essential for life without question, it makes up more than half our body weight. The quantity and quality of the fluids we consume every day can have a major impact on our wellbeing...
Alpha Card 30-10-2018
In September, retail giant John Lewis took us all by surprise after relaunching its brands: John Lewis & Partners and Waitrose & Partners – gaining a new visual identity in the process.
As the first-ever...
Alpha Card 24-09-2018
The ending of the summer means only one thing for TV fans: Great British Bake Off. Despite the change in channel, producers and hosts, most of the country have stuck by the show, revelling in...
Alpha Card 24-09-2018
The kick-off of the Premier League has reminded us of the event of the Summer: The World Cup.
In the wake of this historic event [for England anyway!], a wide range of innovative ad campaigns...
Alpha Card 13-07-2018
To continue our new ‘spotted in….’ series, we bring to you Coca Cola’s ‘taking action on sugar’ ads, making a bold statement on billboards and newspapers across the UK.
Responding to the recent crackdown on...
Alpha Card 11-06-2018
Here at Alpha Card, we love innovative ad campaigns; something that catches the eye and engages the reader. After all, it's what we do: create engagement.
Every month we will highlight a print ad that...
Alpha Card 25-05-2018
One of the north east’s leading education establishments, East Durham College, has successfully engaged with potential applicants after joining forces with Alpha Card.
Market leaders in the manufacture of Z folding cards and other marketing and communications products, Alpha Card successfully bridges the gap between the digital and conventional print worlds, offering an interactive way of displaying...
Alpha Card 23-05-2018
Alpha Card is celebrating further growth following the acquisition of German specialist print agency, Card Media, just weeks after its expansion into the US.
Having worked with Munich based Card Media for a number of...
Alpha Card 04-05-2018
Alpha Card is excited to announce the launch of its American division, Alpha Card Compact Media LLC.
Founded in 2013, Alpha Card has established itself as the UK's leading manufacturer of Z-folding cards and having worked with clients in North...
Alpha Card 04-01-2018
If you’re struggling to come up with ideas for spreading awareness about your new product/service, we’ve got some top tips to getting everyone excited about your latest idea.
Social media
With the number of monthly Facebook users reaching 2.07...
Alpha Card 24-10-2017
You may be considering hiring a creative content agency for your business, if you are, here are a few things to bear in mind:
Time constraints
You may well have a talented team who are well able to write good...
Alpha Card 22-09-2017
When it comes to promoting your small business online, you may think that you have to do nothing more than post the odd tweet and build a site. Unfortunately, though, marketing is not that simple – there a wide range...
Alpha Card 31-08-2017
Advertising can be complex and time-consuming. You can, of course, put together a basic advert and hope for the best, but the best way to get a return on your investment (ROI) is to optimise your advertising and choose tried,...
Alpha Card 14-07-2017
Given its small size but easy portability, a business card should convey your company's overall image without showing excessive and overwhelming details. That can be a tricky balance to strike; can you really achieve so much with something that should...
Alpha Card 13-07-2017
Here at Alpha Card, one of the most common questions we’re asked is the difference between our standard FSC certified paper and our recycled paper options.
What does FSC mean? Is recycled always better for the environment? What’s the price...
Alpha Card 23-05-2017
Promoting your business using offline marketing methods such as business cards and leaflets can be incredibly effective – but there are some things you can do to increase your chances of stand out.
1.Call to action
Why do you want...
Alpha Card 19-05-2017
We love being a part of clients’ journeys, and are exceptionally proud of one football team we’ve had the pleasure of working with: TSG 1899 Hoffenheim.
Since February 2016, Hoffenheim have stormed from the bottom to the top of the...
Alpha Card 28-04-2017
Monzo Bank are a relatively new face in the world of banking, making big waves in the digital scene. They operate entirely digitally and offer innovative and convenient ways for customers to manage their finances via...
Alpha Card 03-04-2017
With smartphones, apps and the internet taking over virtually every aspect of our lives, you could be forgiven for thinking that print marketing is dead. There are, however, benefits to both digital and print marketing, and we've outlined the advantages...
Alpha Card 22-03-2017
With many of your company's target customers or clients likely to have very busy lives, it's vital for you to make a positive first impression. This can be especially the case if, like many of us, they have a tendency...
Alpha Card 31-01-2017
When it comes to designing a unique printed marketing campaign for your business, it’s often a good idea to take a look at what your competitors are doing. Below, we’ve rounded up five of the...
05-12-2016
Christmas is a time of frivolity and good will, so what better time could there be for your business to do away with the usual formalities and get into the festive spirit by sending out...
22-11-2016
As a provider of versatile Z folding cards for use in marketing, we know how vital it is for you to apply some unconventional thinking if you want your own promotional efforts to stand out...
07-11-2016
While many businesses these days focus their marketing efforts predominantly online, your firm can still make a great impact with certain offline marketing methods.
Offline marketing isn't necessarily traditional or 'old hat' – indeed, it can...
13-10-2016
It's a widely-held belief that, if businesses are to succeed and expand their client base, they need to have an online presence. While this may be true to some extent, marketing does not have to...
22-08-2016
Is print marketing dead? You’d think so were you to judge simply from various statistics showing how the Internet is continuing to transform communication. However, you need to judge the health of print marketing...
08-08-2016
What is your company, in a nutshell? That question could actually be answered very effectively by your company’s brand. That’s because the brand is basically a set of associations that people make with your firm....
10-06-2016
For many of us, there's always something that feels genuinely special about summer. Sometimes, it can be just due to the kind of warm weather that we're not exactly used to in this part of...
06-06-2016
Who are the 10 prospects to look out for in Euro 2016? And what would their business cards would look like...
02-06-2016
It's crucial not to underestimate how much a good business card can help your company to flourish; it has previously been found that, for every 2,000 cards a company hands out, its sales can...
12-05-2016
Online marketing methods have obvious benefits; they are, for example, easy to measure the effectiveness of, not to mention relatively inexpensive. However, that doesn’t mean that print marketing techniques should be completely overlooked. Here are...
15-03-2016
A successful print marketing campaign can be tricky to pull off; in his best-selling book It's Not How Good You Are, It's How Good You Want to Be, writer Paul Arden states: "Print advertising should...
17-02-2016
If you're indecisive about what designs to choose for advertising cards from Alpha Card, you don't have to look far for inspiration. Recent months have seen some very particular design practices rise to prominence,...
22-01-2016
We recently suggested that your New Year's Resolution for 2016 should be embarking on a range of print marketing campaigns with assistance from Alpha Card - but you could still be hesitant. We can...
10-12-2015
This is the time of year when many people will be pondering what their New Year's Resolution should be - and there's no reason why your company, as a whole, shouldn't devise its own resolution....
17-11-2015
Print marketing: that's an outdated promotional method, surely? It can't be worth considering when there are so many advanced digital marketing techniques available these days. Er, right? Actually, it might be more accurate to say that it's attitudes like these...
20-10-2015
Once you know what a QR code looks like, you are unlikely to struggle to spot one in many different situations. Though the recent proliferation of these distinctive little barcodes are certainly reflective of...
15-10-2015
It is tempting to think that, with the Internet and, alongside it, digital marketing strategies having flourished in the last two decades, print marketing must, by now, be something of a dinosaur. However, this is...
13-10-2015
As much as the Internet has hugely influenced a large diversity of companies' marketing practices, especially with the rise of social media, print advertising remains far from dead. In fact, online and print marketing can...
12-10-2015
User-generated content (UGC) describes any form of content which was created by consumers and then made publicly available to others. It’s become an increasing popular method of communicating with those who use a certain product,...
25-07-2013
Here at Alpha Card we are happy to actively promote that our products are made in Britain, but how important is this fact to consumers?
We live in a rapidly shrinking world. Communications and the interconnectivity...
11-04-2013
We’e got plenty of exciting products being produced here at Alpha Card……
Have you seen our Lanyard Card? It’s great for festivals and events.
You can improve the festival experience by providing all of the information...
11-03-2013
Alpha Card will be attending the North Print and Pack 2013 exhibition in Harrogate from the 14th to 16th May.
North Print & Pack 2013 will feature more visitor attractions and learning experiences than ever before.
...
07-03-2013
In 2013, when it comes to successfully and cost-effectively marketing products and services, it’s all about digital. Right?
Here are just five reasons why I believe that Compact Media cards have a valuable...
01-03-2013
You’ve probably noticed the little ‘barcode’ like symbols appearing more and more on the things around you. Once you’ve noticed one, you start to see hundreds! You can see them on everything from posters and...
21-02-2013
Nifty…….that’s a great word isn’t it? It conjures up all sorts of other descriptive words in my mind like “quick”, “efficient”, “neat” and “smart”. I decided to look up the actual definition of the word...
12-02-2013
We are very happy to announce that we are taking part in the Buy Yorkshire Exhibition on 24th and 25th April 2013 at the Royal Armouries, Leeds
The Buy Yorkshire...
30-01-2013
Despite the claims made by many over recent years, print and print media is proving to be a popular and robust choice for businesses to communicate with a wide variety of stakeholders. There is no...
03-01-2013
Alpha Media Solutions (AMS) has parted ways with Z-Card to produce a rival credit card-sized folded marketing product under the trademarked name Alpha Cards.
AMS managing director Ian Whitfield said that he had been in discussions...
16-11-2012
http://youtu.be/f2bJfcIHsLw
Have a great weekend everyone. See you on Monday.
06-11-2012
Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world throughout the month of November. The aim is to raise funds and create awareness for...
18-10-2012
A revolution that will change how the direct response industry thinks. How it engages with its audience and, how it gets results.
Not only are we ready for it – we’re about to start it!
Alpha Card...
