Promoting your business using offline marketing methods such as business cards and leaflets can be incredibly effective – but there are some things you can do to increase your chances of stand out.
1.Call to action
Why do you want to promote your business? Is it to get more referrals? Boost brand awareness? Bring more traffic to your website? Determine the ultimate goal of your promotional campaign, and then add a call to action to give people encouragement to do what you want them to do. If you want to get people to sign up for a free trial, then your call to action could be “call today to arrange your free consultation”, whereas, if you want people to visit your website and make a purchase in your ecommerce store, your call to action could be “visit our site now for special offers on our entire line”.
2.Social media handles
Social media is one of the most effective methods of marketing your brand today, so give people all of the information they’ll need to poke, like, tweet, follow and share your stuff. If you're designing your leaflets in-house, then use these social media icons from Flat Icon.
3.Photographs of your team at work
Using stock imagery can work if you don't have a very ‘visual' business, but professional photography of your team at work is the most effective form of advertising a small business. Not only does it give customers an insight into what you do and how you work, but it encourages them to visit your website and find out more about your services. Whether you hire a photographer or just ask a member of the team to take some quick snaps for you, it's easy to create a great first impression and personalise your advertising for a local market.
It sounds obvious, but including something original in your promotional material means that you’ll be able to stand out. This is particularly important if you work in a crowded industry or an industry that isn’t very exciting. Just look at adverts for price comparison websites – Compare the Market and Money Supermarket spend a combined £110 million on making their brands stand out with CGI meerkats and celeb cameos from the likes of Snoop Dogg.
When you’re promoting your business, you need to be sure that everything in your copy reads well. Before you send your leaflets to print, make sure that you've proofed and re-proofed your pages to ensure that they are free of grammatical errors, incorrect telephone numbers and other silly mistakes. Not only do you want your leaflets to look as professional as possible, but you want to make sure they’re filled with the right information so that potential customers can get in touch to enquire about your products and services.
Get started on your promotion today by investing in the products offered here at Alpha Cards. Not only do we offer business cards, but we also offer booklets, coasters, bottle hangers, die-cut shapes, display boxes, postcards and a range of finishing opens, like flow wrapping, tabbing, perforated panels and oyster wallets.