Spotted in May...

Alpha Card 23-05-2019

Fast food chain McDonald’s teamed up with the Met Office to bring Spring’s unpredictable weather to life through a digital outdoor campaign.

Using real-time Met Office data, weather icons representing live temperatures and five-day forecasts are appearing...

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Spotted in April

Alpha Card 12-04-2019

The Guardian is promoting its daily news podcast, Today in Focus, with an unusual marketing campaign urging viewers notto read its ads.

On the 8thApril, the paper began circulating the ads which state “Don’t read this...

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Spotted in March

Benjamin Wells Kerenza 18-03-2019

To celebrate International Women’s Day 2019, crisp brand, Stacy’s Pita Chips, temporarily re-designed its packaging with the help of a group of all female artists.

The US based company unveiled a range of beautifully designed...

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Spotted in February

Alpha Card 25-02-2019

High...

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Spotted in January

Alpha Card 28-01-2019

HSBC has released a new iteration of its “Together We Thrive” campaign which first launched a year ago, ahead of Britain’s departure from the European Union. 

Like before, the new ad continues toportray an important...

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Spotted in December

Alpha Card 28-12-2018

Every Christmas, we are bombarded with festive ads from all of the major retailers around the country – with supermarkets being some of the worst offenders. 

In the run-up to Christmas this year, one supermarket in particular has taken a...

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Spotted in November

Alpha Card 28-11-2018

Earlier this month, South Korean tech mogul Samsung launched a simple yet innovative campaign to promote its new Upgrade Programme. 

The ad shows an empty hand “clutching” a non-existent phone on a plain black background, inviting potential customers to imagine...

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Spotted In June

Alpha Card 13-07-2018

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Spotted in May

Alpha Card 11-06-2018

Here at Alpha Card, we love innovative ad campaigns; something that catches the eye and engages the reader. After all, it's what we do: create engagement.

Every month we will highlight a print ad that...

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