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How to know if you need to hire a creative content agency

Climb Online 24-10-2017

You may be considering hiring a creative content agency for your business, if you are, here are a few things to bear in mind:

Time constraints

You may well have a talented team who are well able to write good marketing communications, but do they have the time?

In a smaller company especially, you often find skilled individuals who are effortlessly undertaking multi-functional roles – but do you or they have the capacity to take on any more.

Your team will have a good grasp of the business and your customers’ needs, but do they have the time to take on any additional responsibilities?

Skill set

Depending on your line of work and the team you’ve built up around you, it may you don’t have anyone with the specialist skills necessary to lead your marketing communications, content strategy, design, web development, search engine optimisation and such things.

That’s when engaging the services of a specialist creative content agency can help, they’ll have all of this expertise and more on hand to help. So you can concentrate on the job at hand – running your business, while the agency takes the weight off your shoulders. 

Your priorities

Your priority will be to deliver your services and meet your customers’ needs, and it may not be to put time and resources into developing an in-house marketing team – this again is where a specialist agency can help you.

They’ll have these skilled staff already, who can deliver the marketing collateral you need quickly, efficiently and to a high standard, without you having to invest in new roles,  additional staff training – or the time it takes to put them in place. 

Support infrastructure

However committed you are to creating an in-house team, it can also be difficult to put the necessary support systems, suppliers and infrastructure in place, from printers to suppliers of promotional goods and distributors. So whether it is Folding Business Cards, flyers, brochures, a whole new website or online content you need, they’ll be able to help you.

 Use an agency, and they’ll have tried and tested support systems in place, that will work smoothly and efficiently for them and you. You don’t want the production of your marketing collateral to be delayed in any way, it’s important that it’s timely and professional looking, and that’s when engaging the services of professionals can help.

 Assess the situation

So in considering whether to commission a creative content agency, first ask yourself a few questions and assess your business’s current situation. Do you have an in-house team creating your content marketing, and if so, does it have the scope and standard that you require. If so, what are the results of the content produced - is it engaging your customers, or does it simply sink without trace? These are the sorts of questions you need to be asking.  

A creative agency will be able to help you plan your content strategy and put it into action, smoothly, efficiently and to a high standard. It’s often said that you never get a second chance to make a first impression. Make your best impression, your first impression – when you hire a creative agency to marshal your marketing communications into shape - bringing your business to a new audience in the right way.